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"This is more than just about clothing; it's about empowering individuals with the tools to make confident style choices and fostering a global community of fashion enthusiasts. The future of fashion is here, and it's more exciting than ever."
Sidney Madison Prescott, Mirror I Mirror Founder & CEO
"Fashion is not just about what we wear; it's an expression of who we are, a reflection of our unique identities and a powerful form of self-expression that transcends boundaries."
Sidney Madison Prescott, Mirror I Mirror Founder & CEO
"Fashion is the art of storytelling without words. Each outfit we choose is a chapter in our personal narrative, reflecting our individuality, creativity, and the culture we live in."
Sidney Madison Prescott, Mirror I Mirror Founder & CEO
Sidney's Engineering Background
Engineering Executive
Sidney is an innovative award-winning technology executive and best-selling author responsible for building & scaling the first global automation programs at Spotify, E-Trade by Morgan Stanley, Bank of New York Mellon & Fiserv.
Digital Transformation Expert
Sidney also has an award-winning record of building high-performing financial engineering teams at Fortune 250 companies to harness the power of cognitive technologies, including Artificial Intelligence, Machine Learning, Natural Language Processing, Optical Character Recognition, and Robotic Process Automation.
Sidney has led an impressive array of engineering projects throughout her career, with a strong focus on process optimization and automation. She has overseen the build-out and execution of over 200 engineering projects in corporate America, each aimed at enhancing efficiency and driving technological innovation.
One notable project under Sidney's leadership was the development of an Ad Operations and Accounting automation system. This system was designed to streamline the collection, data entry, and reconciliation of ad insertion orders from external Spotify clients. The project demonstrated her ability to integrate automation into complex business processes, resulting in significant improvements in accuracy and productivity.
Sidney was also instrumental in conceptualizing and designing the MVP for Mirror | Mirror, a tech startup that allows users to crowdsource opinions about outfits. Her vision for Mirror | Mirror was first pitched during a hackathon, and she has since been dedicated to refining the solution design and preparing it for full-scale development and launch.
In addition to her work on Mirror | Mirror, Sidney played a key role in creating WHISK, an iOS app built during a hackathon. WHISK leverages the Yummly API to help users find recipes that can be made with the limited ingredients they have on hand, showcasing her innovative approach to problem-solving and her ability to harness existing technologies to create practical solutions.
Sidney's engineering projects are characterized by her strategic use of automation to achieve process efficiency, her innovative application of technology to solve real-world problems, and her leadership in bringing these projects from conceptualization to execution. Her work has consistently delivered tangible benefits, providing companies with seven-figure return on investment, and driving forward the technological capabilities of the organizations she has been part of.
Academic Pursuits & Accolades
Sidney has an extensive academic background, gaining her Bachelor of Arts degree in Philosophy with a double major in Ethics & Political Science from Georgia State University. During her time as an undergraduate, Sidney earned Dean's List and President's List recognition for four consecutive years.
Sidney was also honored as a Georgia State University Honors College Trustee for Undergraduate Achievement in Research Paper or Project. Sidney graduated from Georgia State University Magna Cum Laude with Honors, Advanced Honors, Research Honors and Distinction in the Major via faculty vote.
Sidney was awarded the George W. Beiswanger Award for Most Outstanding Philosophy Major, as well as Georgia State University's Arlene and Alvin Altman Scholarship by the school's Philosophy department.
Sidney moved on to pursue her Masters of Business Administration from Brenau University, becoming a member of the first cohort of a Women's Only MBA program in the United States.
After graduating with her MBA, Sidney is pursuing her Master of Legal Studies MSLS from Cornell Law School, in order to become well versed as a business executive on contract law, business law, international law, and negotiation tactics.
Publications & Research Contributions
Sidney Madison Prescott has a prolific portfolio of published works, encompassing a wide range of topics within the technology sector. She is a regular contributor to CIO APAC, where her articles delve into cutting-edge subjects such as robotic process automation, artificial intelligence, and machine learning.
Sidney is also a co-author of a best selling book, Robotic Process Automation Using UiPath StudioX: A Citizen Developer's Guide To Hyperautomation, as well as an award winning journal article, Responses to 10 Common Criticisims of Anti-Racism Action in STEMM, published in PLOS Computational Biology Journal.
Sidney’s insights are informed by her extensive experience as a technology executive and her leadership in numerous engineering projects focused on process optimization and efficiency gains.
Her work often explores the intersection of technology and its practical applications, offering readers a deep understanding of how emerging technologies can transform industries.
Sidney’s contributions are not limited to CIO APAC; her expertise and thought leadership have been featured in renowned publications like Vogue Magazine and WWD Magazine, highlighting her influence across both tech and fashion landscapes.
In addition to articles, Sidney has also played a pivotal role in the production of an AI documentary, The Rise of A.I., currently streaming on Amazon Prime Video, The Discovery Channel, and Apple TV. The documentary has garnered significant acclaim, winning Best Documentary at prestigious film festivals including Cannes, Barcelona, and Japan.
Sidney's involvement in the project was extensive, as she was featured in all six episodes of the award winning AI documentary. Sidney's contributions to the film underscore her commitment to exploring and communicating the broader societal impacts of AI and related technologies.
Overall, Sidney Madison Prescott’s published works and media contributions reflect her dedication to advancing the discourse on emerging technologies and their potential to revolutionize various sectors.
The Inspiration For Mirror I Mirror
As a woman of color on the autism spectrum who grew up in poverty and faced severe bullying in school, Sidney has overcome significant adversity to become a leader in the tech industry. Her experiences have shaped her resilience, determination, and innovative thinking, driving her to disrupt traditional norms through technology and entrepreneurship.
Despite the challenges of being a minority in a predominantly male-dominated field, Sidney has consistently broken barriers and paved the way for others. Her story is a testament to the power of perseverance and the importance of diversity in driving innovation.
Sidney’s unique experiences make her the ideal person to build the Mirror | Mirror social media & e-commerce app. Having faced bullying, Sidney understands the need for a supportive and empowering platform. Her love of fashion and commitment to helping others shine through their personal style align perfectly with the app's mission.
Mirror | Mirror aims to help individuals around the world showcase their fashion sense and boost their confidence, and with Sidney at the helm, it is poised to make a significant impact in the world.