Meet our team

MEET THE FOUNDER

Sidney Madison Prescott is the visionary solo founder behind MIRROR | MIRROR a next-generation fashion tech company at the intersection of emotional wellness, artificial intelligence, and personal style.

An award-winning engineering executive, best selling author, and globally recognized speaker, Sidney has spent her career engineering digital transformation for top-tier institutions including Spotify, E*TRADE, BNY Mellon, and Fiserv by building automation centers of excellence that scaled global operations to achieve over $50M in ROI.

But Sidney is more than a technologist. She is also a fashion influencer with a combined following of over 500,000, a creative visionary with a sharp editorial eye, and a bold advocate for reshaping the culture of tech, starting from the inside out.

With an MBA from the first women-only program in the U.S. and legal training in progress at Cornell Law School, Sidney brings a rare blend of engineering expertise, business acumen, and cultural fluency to everything she builds.

As a solo female founder in a space still dominated by white, male-led startups, Sidney created MIRROR | MIRROR to challenge the narrative: that fashion must be performative, tech must be cold, and founders must fit a mold. Her mission is to replace comparison with confidence, and to prove that the future of fashion is reflective, inclusive, and built to last.